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Resources
Webinar – Credit-Ready Borrowers Close Faster
Credit-Readiness helps you close more loans. It also helps you build stronger relationships with borrowers that lead to future loans and more referrals.
Watch the webinar replay below, featuring our VP of Sales and Client Success, Matt Hydrew, and our guest, Todd Worthington, from Bank of England Mortgage as they share credit score improvement insights and demonstrate how CreditXpert tools are used by lenders to overcome today’s top 3 credit-readiness challenges:
- Improving a borrower’s qualifying power
- Qualifying an initially declined applicant
- Preventing last minute issues prior to closing
Request a live demonstration to learn how to get more borrowers credit-ready by using CreditXpert tools systematically with the expert credit process, so you can close more loans while building relationships and referrals.
Related Credit Insights
The enterprise-ready SaaS platform helps mortgage lenders attract more leads, make better offers and close more loans.
You work hard to keep that pipeline growing, but at some point, it just stops. You might find yourself with many potential borrowers, but no one is quite ready to pull the trigger, so you are stuck in a stalemate and not closing nearly as many deals as you'd hoped.
Now what?
The key is to get creative so you never get to this point. You know borrowers are constantly coming and going. Once you close them out, you move on to the next set. That's why a big part of a loan officer's job is always looking for new business.
Consider this scenario: Joe thinks he wants to buy a house but is on the fence. You run his credit for pre-approval and find that what he qualifies for is outside what he's comfortable affording. Normally, Joe would go on his merry way, and you'd continue looking for other clients.
But instead, you encourage Joe to optimize his credit over the next few months. You give him tips on how much money he should save for the down payment or even to buy down his rate. After three months of working with you, he achieves the credit score needed to qualify for a better loan program and rate. He finds his dream house, and you close the loan, all because you offered credit optimization.
This isn't just about Joe. Every potential borrower can benefit from credit optimization, whether they're hesitant buyers, those who don't quite qualify yet, or clients seeking lower interest rates. Even borrowers with high credit scores might find value in optimizing their credit to secure better terms or lower their debt-to-income ratio.
By offering credit optimization services, you're showing potential borrowers that you see them as more than just a number. You're demonstrating that you care about making homeownership a reality in the most affordable way possible. This approach not only helps you maintain a healthy pipeline but also builds the kind of trust that leads to referrals and long-term client relationships.
Think about it: instead of letting potential clients slip away when they're not quite ready, you're providing a valuable service that keeps them engaged and moving toward their homeownership goals. That's the difference between a stagnant pipeline and one that consistently produces results.