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From good to great: Why clients with 700+ scores are the key to closing more loans
Want to get an edge over competitors and win more business? Offer better rates for clients with mid-scores above 700 by developing a plan to get their high credit scores even higher.
We’ve heard from the industry that there’s been a growing number of people with higher scores in the mortgage application process over the last few months. Our product data confirms this trend, showing an increase from 54% of mortgage credit pulls with 700+ mid-scores in February to 62% in July. These clients likely won’t have issues qualifying overall, but you could show them a clear path to a better deal in just a few minutes with CreditXpert® What-If Simulator™ or CreditXpert® Wayfinder™. Saving your client money makes your offer more attractive, and going that extra mile leads to a happier customer and more referrals.
The best part? It’s more likely for higher-score clients to achieve an increase because it often requires fewer actions than those with moderate credit scores. If you have questions on how our software can help, reach out to us at firstname.lastname@example.org.
Related Credit Insights
Matt Hydrew, CreditXpert’s VP of Sales and Client Success, gives insight on how a year like 2020 affects mortgage lending in an article for the Progress in Lending Association.
It’s no secret credit scores can hinder a potential borrower’s ability to qualify for the best loan program, which can ultimately lead to poor borrower satisfaction.