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Credit Optimization Playbook

By Dan Green | February 25, 2025

Mortgage lending and credit can be complicated. That’s why we worked to simplify the benefits of Credit Optimization into easy to understand “plays.” Think of these plays as strategies you can deploy across your prospect pool that can help you convert more leads, qualify more borrowers, build deeper relationships, close more loans and even improve margins.

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Small investment, big returns

As the mortgage market tightens, sourcing and retaining leads will become more challenging. Showing applicants that you are doing everything you can to position them for the best rates and terms could be the difference between winning and losing.

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CreditXpert is not affiliated with or endorsed by Experian (EXP), TransUnion (TU), Equifax (EFX) or FICO. Unless otherwise specified, assessments of score change causation and impact, and any score change predictions are produced by CXI and not by FICO or any credit bureau.